Styling: Growme Melb

Growme Melb is a Melbourne based homewares brand that has just launched a new product at Life in Style this year - Moodyboards!

These boards are made of a folded steel, they are writable, magnetic and even have a handy shelf to store your bits and pieces.

Joey engaged Harlow + Willow to create campaign showing how these moodboards could be used in different scenarios, Growme Melb’s brand is modern and practical while having a touch of playfulness which is portrayed in their imagery!

CREDITS: Photography: Jody D’Arcy, Styling: Harlow + Willow, Style Assist: Cara McCarthy

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PRODUCT SHOTS

The client also wanted simple product shots of the boards being held by hands to show the scale and size.

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Alex Carter