Interior Design: S30 Studio - Flagship

S30 Studio is a group weight training studio inspired by Hip-Hop & RnB in an underground nightclub setting.

Being the first of it’s kind in Perth, S30 engaged Alex to work on the interior design of the studio to bring the brand and vision to life. The goal was to create a dark training environment that felt like an underground nightclub, but not to feel too small.

We went with a deep blue grey on the walls and white for the ceiling to allow the coloured LED lights to illuminate the space and accentuate the height of the ceiling. All design decisions were made in line with the theme, including the poster wall in the entry and at the back of the studio.

Another main focus of the fitout was to create as many photo opportunities for members as possible to maximise the user generated content. The studio has since been featured by the likes of The West, Perth Now, UrbanList and used as a venue for photoshoots (shown below).

The flagship studio is based at 884 Hay Street, Perth.

Team: Branding - Scott Mellor (Studio ThinkTank), Graphic Design, Marketing and Social - Eve Lau (Some Kind of Studio), Interior Design - Alex Carter (Harlow + Willow), Lighting Design - Oscar Ozoro, Photography - Shot by Thom

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3D Model of studio

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Client Imagery

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Photoshoots

ELA & JACKSON - Activewear release photo shoot

Photography: Luke Conroy

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Your Angle Records - Photoshoot for UrbanList Perth

Photography: Shot by Thom

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Alex Carter